Bandung, December 2024 – Widyatama University has once again demonstrated its commitment to empowering Micro, Small, and Medium Enterprises (MSMEs) in the city of Bandung. Through the 2024 Kedaireka Funding Program, the Home Industry – Medium Business (IRT-UM) coaching program, this university has successfully implemented technological innovations to increase the productivity and competitiveness of two local MSMEs, namely Veny Brose and Bandung Belong To Us.
The program, proposed by Dr. Keni Kaniawati, SE., M.Si., (as chair of the proposing team), focuses on three main aspects: institutional strengthening, production capacity improvement, and digital marketing development. “We see great potential in MSMEs in Bandung. With the right technological support and training, they can compete in an increasingly competitive market,” said Keni.
One of Kedaireka’s partners, Veny Brose, which is engaged in handicraft production, has felt the positive impact of this program. “With the new machines and assistance in website development, we can increase production efficiency and reach a wider market,” said a representative of Veny Brose.
In line with Veny Brose, Bandung Belong To Us also experienced an increase in their business after participating in the Kedaireka program. “We were greatly helped by the digital marketing training,” said a representative of Bandung Belong To Us.
The team from Widyatama University provided training, mentoring, and appropriate technology to both MSMEs. The training covered website content optimization, digital marketing, and direct marketing strategies. In addition, the team also assisted in product development and more attractive packaging design.
“We not only provide training, but also facilitate their access to relevant technology,” added Keni. “The goal is to increase the productivity, product quality, and competitiveness of MSMEs.”
The Kedaireka program has had a significant positive impact on both MSMEs. In addition to increasing productivity and efficiency, the program has also helped improve product quality, expand market reach, and increase brand awareness.
