SABACIREBON – On Friday, January 20th, 2023, 30 MSME entrepreneurs from Coblong District, Bandung City, who specialize in the food business, gained knowledge and insight through an information and socialization event on MSME Marketing Strategies Post-COVID-19.
The event was organized by a team of four lecturers, including cluster chair Dr. Arief Rahmana, ST., MT., CIPMP and Annisa Maharani Suyono, ST., MM, and involved 15 students from the Industrial Engineering Study Program, Faculty of Engineering, Widyatama University. It was held offline at the Widyatama Campus in Bandung.
The event, which was organized in collaboration between the TI FT UTama Lecturer Team and MSME business actors, was also related to the implementation of the Community Service Program (PkM), which is part of the Tridharma Perguruan Tinggi (Three Pillars of Higher Education).
On that occasion, Dra. Yani Iriani, M.T., as the Head of the Industrial Engineering Study Program, hoped that the activity would have a positive impact on MSME business actors in the Coblong District. It was also hoped that it would increase participants’ knowledge of post-Covid-19 marketing strategies and enable them to manage inorganic waste digitally.
Meanwhile, Anne Maryani, Coordinator of Coblong District MSMEs, expressed her gratitude and delight at having gained knowledge and insight into something important for business owners, namely post-Covid-19 marketing strategies.
A member of the lecturer team from the Industrial Engineering Study Program at FT Widyatama, Riki Ridwan Margana, ST., MT, who is also the Head of the IT Study Program, provided counseling and socialization material on the theme of “Post-Covid-19 MSME Marketing Strategies to Increase Sales.”
According to the presenter, it is important for MSME entrepreneurs to know how to promote their products to the maximum so that they can be recognized by the wider community. “Promotion can be done through advertising, personal selling, sales promotion, and public relations,” said Riki.
Regarding marketing, according to Riki Ridwan, business actors must first compile and determine their target market by innovating their products so that their business can keep up with the times.
The socialization and information session went smoothly, with participants asking a number of questions related to personal selling and reminders to improve their business activities.
The speakers answered a number of questions from participants, reminding them of the importance of creating products based on consumer preferences and ensuring that products have added value.
The strategy used is to create attractive promotions through social media, mass media, and other promotional tools, specifically related to how to prevent customers from switching to other brands.
In order to retain customers, business owners must, among other things, know the strengths and weaknesses of their products, set competitive market prices, improve the quality in terms of taste, and create attractive packaging so that customers are interested in the products offered.
Another way to prevent customers from switching to other brands is to not only promote through various media, but also to maintain and foster good relationships with customers.
(Source: Saba Cirebon: https://cirebon.pikiran-rakyat.com/pendidikan/pr-046136242/strategi-marketing-pasca-covid-19-dari-tim-dosen-prodi-ti-ft-widyatama-ada-yang-menarik-coba-simak?page=2)
