Brand Activation Competitions
Uncovering Brilliant Ideas
Brand activation is the most important part of contemporary marketing strategies. It allows brand managers and marketers to meet customers in a single activity, including customer gatherings. In this competition, participants are “forced” to come up with and organize various ideas and concepts and implement them in applying brand activation strategies in real life. That is a glimpse of what was discussed in the Brand Activation competition held on Monday (19/11) in the seminar room on the 6th floor of Widyatama University.
Demmy Firmansyah, a speaker who is the Head of the Promotion Sub-department at PT Daya Adicipta Mustika, stated that the purpose of this activity was none other than to create a low-cost brand activation program that would have a big impact on marketing, thus requiring a high level of creativity to realize the concept.
The competition is divided into three stages: socialization in the form of workshops that will equip participants with low-budget, high-impact, original, creative, unique, and feasible methodologies. The next stage is participant registration, consisting of three people who will develop brand activation ideas. The subsequent stage is screening, which involves selecting concepts from each group to be tested and implemented, with the final selection sponsored by PT Daya Adicipta Mustika, Demmy explained. The team that achieves the highest score will receive a prize worth 10 million rupiah and marketing training.***
