SABACIREBON – BANDUNG — Widyatama Business Incubator (WIBI) held Business Matching Batch-1 on Saturday, July 15, 2023, attended by 25 business tenants who have been under WIBI’s guidance.
The Business Matching event, organized by the Widyatama University activity unit, is an implementation of one of WIBI’s programs for post-incubation entrepreneurs after the tenants have completed their incubation period according to their needs.
According to WIBI Head Dr. Keni Kaniawati, SE, M.Si, the entrepreneurs participating in this event are WIBI tenants with diverse business types, ranging from culinary, fashion, accessories, PB consulting services, and telecommunications services.
These entrepreneurs have been tenants since 2021 on average. During that time, they were monitored and mentored by WIBI so that their business management could run well, profitably, and on target in accordance with the guidance provided by WIBI.
Dr. Keni Kaniawati explained that WIBI routinely accepts new tenants every semester to enter the incubation program, both Inwall Tenants and Outwall Tenants.
Regarding the difficulties faced by business actors as WIBI tenants, according to Dr. Keni, who is also a management lecturer at the Faculty of Economics and Business (FEB) at Widyatama University, their difficulties in developing their businesses include marketing, financial, and business legality issues.
Regarding the types of businesses that are most in demand for incubation, according to Dr. Keni, so far, the most popular are still culinary businesses. “They need guidance in the form of training in digital-based product packaging and promotion,” said the Head of WIBI Widyatama University.
The Business Matching activity carried out by WIBI is not only aimed at attracting potential investors for WIBI tenants, but this time there is a great motivation for business development, namely a panel discussion with the theme “Building Synergy and Collaboration in the Creative Digital Ecosystem”.
The panel discussion featured speakers Ning Wahyu Astutik, Chair of APINDO, and Anggasa Wijaya from the Indonesian Digital Creation Education Institute, Roeshartono, Chair of the Widyatama Foundation, Prof. Dadang Suganda, Rector of UTama, with Dr. Keni Kaniawati, Chair of Innovation & Academic Corporations and Head of WIBI, as the discussion moderator.
Along with the Business Matching, MoUs and MoAs were signed between Widyatama University and WIBI’s Academic & Corporate Innovation with PT Pegadaian and APINDO.
During the first batch of Business Matching, the business operators who were declared eligible to move up a class as WIBI tenants were also announced, consisting of Irna Mutiara, Hijab Products, Lisna, Tien Water and Fashion Products, Venny Fitriani, Venny Browse Shoe Products, Farginaya Kamila Dewi (Barista), Coffee Products, and Herlin, Peyek Products.
The Business Matching batch -1 event was attended not only by all WIBI tenant businesses but also by the leaders of the Foundation and Widyatama University, as well as WIBI activity partners and sponsors.
Source: Sabakota Cirebon
