Signing of the MoA for the implementation of cooperation between the Deans of the five faculties of Widyatama University (UTama) and the Head of Parongpong Subdistrict, West Bandung Regency, in the field of “Community Service (PKM) for the Development of Independent Villages in Parongpong Subdistrict,” was held on Friday, September 24, 2021, at the UTama Campus on Jalan Cikutra, No. 204-A.
Oliver Hasan Padmanegara, S.E., M.Sc., Head of the UTama Cooperation Bureau, explained that this activity was a follow-up to the memorandum of understanding signed in February 2021.
“After the MoA, the plan is for students and lecturers from five UTama faculties to soon carry out an integrated PKM with small and medium enterprises (SMEs) and the Parongpong Subdistrict Government,” said Hasan on Sunday (September 26, 2021).
“The goal is to foster SMEs in Parongpong District while helping to commercialize their products for sale domestically and in Malaysia,” added Hasan, who was mandated by the university and LP2M UTama to help facilitate these activities.
The plan is to market SME products from Parongpong District through the Malaysian company Scenery Global on October 2, 2021, virtually.
Oliver Hasan Padmanegara, S.E., M.Sc., Head of the UTama Cooperation Bureau (center), Iwan Mustawan, M.Si., Head of Parongpong Subdistrict & Dr. R. Adjeng Mariana F., S.E., M.M., Dean of the Faculty of Economics & Business
Responding to this activity, Iwan Mustawan, Head of Parongpong Sub-district, hopes that SMEs in the Parongpong Sub-district area can develop and progress in terms of promotion and marketing.
According to Iwan, there are two villages that will be developed in this activity, namely Cihideung Village, which has potential for cut flowers.
So far, its marketing has been limited to the Greater Bandung area. The other village is Cigugur Girang Village, which has potential in Shibori batik production and camperenik beverage processing.
According to him, UTama lecturers and students can assist SMEs with their expertise and knowledge.
“In the future, on behalf of the West Bandung Regency Government and Parongpong Sub-district, this collaboration can continue,” said Iwan.
As a result, more SME operators in several villages in Parongpong Subdistrict need assistance and guidance from academics.
The five faculties at UTama involved, namely the Faculty of Economics and Business, will provide guidance to SMEs in Parongpong Subdistrict.
The guidance will cover everything from the production management process to product commercialization.
The Faculty of Engineering will develop information systems for government agencies and SMEs in the Parongpong District. The information system infrastructure is currently being developed by UTama.
The Faculty of Languages will develop tourism in the Parongpong District based on multilingualism (3 languages), Indonesian, English, and Japanese.
The Faculty of Design and Visual Communication will develop SMEs with a foundation in graphic design and multimedia for product packaging innovation.
Strengthening SME marketing in terms of designing promotional models.
Meanwhile, the Faculty of Social and Political Sciences will develop SMEs in terms of product commercialization abroad (going international).
In addition, a profile video will be made for the Parongpong Subdistrict Government.
This includes the development of a library information system for secondary and higher education institutions in the Parongpong Subdistrict.
(Source: majalahsora.com)
