The rise of digital businesses provides great opportunities for millennials, especially students, to develop their entrepreneurial skills. Digital businesses now seem to be encouraging creative people to flock to create products that are currently in high demand, ranging from culinary delights and clothing to services.
Widyatama University, as one of the universities with the tagline Friendly Campus for Future Business Pro, continues to support the production of graduates who are not only ready to work but also skilled in business. To foster a passion for business among young people from an early age, the Faculty of Business Management (FBM) at Widyatama University held a seminar featuring the Dean of the Faculty of Business Management, Dr. Deden Sutisna, M.N., S.E., M.Si., Start Up Business Blibli.com, and young entrepreneur and FBM Widyatama alumnus Refaldy Fauzy (Owner of Sneaklin Laundry Shoes).
The event, titled “How to Start your Digital Business,” was attended by nearly 200 prospective new students and new students of FBM for the 2018/2019 academic year. Blibli.com was represented by SME Promotion, Mr. Willi Yatno. He explained in detail how to start a digital business. He also explained Blibli.com’s role as a partner that has collaborated with FBM Widyatama in terms of curriculum materials, focusing on FBM Widyatama’s core values in producing graduates who are reliable in the digital business field.
No less exciting than the presentation delivered by Blibli.com, Refaldy Fauzi’s presentation was also very well received by his juniors who will be studying at Widyatama University. The man who is fondly called “Ajo” currently has more than 100 employees and more than 1000 loyal members.
A graduate of FBM Widyatama University, who is now seriously pursuing the first shoe laundry business in Indonesia, currently has 29 branches throughout Indonesia, including Bandung, Bali, Balikpapan, Bogor, Tangerang, Palembang, Depok, Jakarta, and Bekasi.
The audience response at the event was diverse. Some asked about the quality control measures implemented by Blibli.com and Ajo’s tips for building the Sneaklin Laundry Shoes business. Others requested insights into the marketing strategies for both startups, as most attendees were starting their businesses with online marketing.
The event held on Monday, July 23, 2018, in the Seminar Room on the 4th floor of Building A was a great success. Each speaker played their respective roles. Blibli.com as the provider of resources for updating the FBM Widyatama curriculum toward Digital Business, FBM as the university’s policy-maker, and Sneaklin Laundry Shoes as a successful example of business implementation in the digital field.
