Pratama Media News, Bandung City, Monday (January 30th, 2023) – The Multimedia Study Program (Prodi) of the Faculty of Visual Communication Design, Widyatama University (FDKV UTama), in collaboration with the Karyawangi Village Office, Parongpong District, West Bandung Regency, carried out a Community Service (PkM) activity. The preliminary discussion for this activity was held last Thursday (December 29th, 2022) at the Karyawangi Village Office.
The Head of Karyawangi Village, Dadang Sudayat, S.E., warmly welcomed the PkM activity in his area, which carried the theme “Making a Video Profile of MSMEs in Karyawangi Village, Parongpong District, West Bandung Regency.” According to him, promotional media for MSMEs is very much needed.
“The promotion of Karyawangi Village’s leading MSME products will have a positive impact on the progress of our village community,” said Dadang.
According to the Head of the FDKV Utama Multimedia Study Program, Marisa Astuti, S.ST., M.M., this activity was carried out in order to help improve the abilities/skills of students in creating multimedia products in the form of video profiles. The creation of these video profiles is closely related to the development of promotional potential in the village.
“Developing the potential of the village is the right and strategic choice for the development of village MSMEs. This activity will focus on promoting the potential of MSMEs that produce superior products from Karyawangi Village, which are not yet widely known by the general public,” said Marisa.
Photo of the coordination activity between the Multimedia Study Program of FDKV UTama and the Head of Karyawangi Village, Dadang Sudayat, S.E. – (Source: Multimedia Study Program archives)
Photo of Executive Chairman I Gede Nyoman Wisnu Satyadharma, S.T., M.Sn. taking pictures of the Cut Flower MSME activity in Karyawangi Village – (source: Multimedia Study Program archives)
Meanwhile, the Chief Executive of the PkM Activity, I Gede Nyoman Wisnu Satyadharma, S.T., M.Sn. added that the activity will be carried out in three stages, “The activity is divided into three stages. First, pre-production activities, which involve planning the activities to be carried out. Second, production activities to take pictures that will be used in the video. Then third is post-production, where we will carry out the editing process until finishing.”
I Gede Nyoman said that there are three Multimedia Study Program students involved in the implementation of this PKM activity, namely Mochamad Deandra, Muhamad Iqbal, and Divana Nuril Izza. They will assist in the image capture and editing processes so that the knowledge gained in class can be applied in this PKM activity.
Photo of the activities of the Karyawangi Village Cut Flower MSME at the time the picture was taken (source: Multimedia Study Program archives)
Photo of Multimedia Study Program lecturer, Dr. Asep Deni Iskandar, M.Sn. coordinating with the Head of Karyawangi Village, Dadang Sudayat, S.E. – (source: Multimedia Study Program archives)
The Chair of the PkM Activity explained that the potential of Karyawangi Village’s MSME products could be developed through appropriate promotional media. Therefore, the Multimedia Program implemented the PkM in the form of creating a profile video for SMEs that produce Karyawangi Village’s signature products.
“With the creation of this profile video, we hope that the general public and the village government can use it to promote their products and introduce their potential to investors and the general public,” concluded I Gede Nyoman. (DM)
