Lecturers of the Faculty of Visual Communication Design and Multimedia, Widyatama University (UTama) provided offline/direct product “Packaging Design Clinic” training, to dozens of Micro, Small, and Medium Enterprises (MSMEs) from Parongpong District, West Bandung Regency.
It will be held for two days, 10-11 December 2021, in the Seminar Room Building B, 6th Floor, UTama, Jln. Cikutra No 204-A, Bandung City.
Dean of FDKV UTama, Deden Maulana. Drs. M.Ds, explained that the event was a series of activities in the form of an integrative work program, the UTama Community Service Research Institute (L2PM), and the DKV Faculty.
In two days of activity, the training participants were given applied knowledge and activities in the form of analysis, consultation and practice.
“The activities are carried out on the Widyatama University campus in limited numbers and comply with generally accepted health protocols. MSME participants consist of 25 entrepreneurs, 15 students as mentors, and 6 lecturers as trainers in branding and packaging,” said Deden recently.
“The training was held for only two days. It will feel very short. But with basic understanding material, it will bring a stronger meaning to them, the MSME actors in the future,” he added.
In addition, the activities were applied in a real case study, namely “Branding Masuk Desa” which was delivered by Rudi Farid. Drs. M.Ds as the Main DKV Lecturer.
According to Rudi, branding is a strategic activity to win a business competition.
“With good branding, a brand or entity will be able to form positive perceptions, beliefs, and preferences in the minds of consumers,” said Rudi.
Moreover, said Rudi in the era of mass media paralysis. Where the most influential media in buying decisions is personal media, such as social media.
“So the latest version of branding activities, namely branding that does not rely on advertisements in traditional media such as mass media. It is necessary for every business entity. Not only large and well-established businesses but also SMEs,” said Rudi.
Therefore, MSMEs who participate in this integrated activity are expected to be smarter in planning steps, in developing their products and services through a better image.
Meanwhile, Ayu, one of the participants, said that she was greatly helped by the “Branding Masuk Desa” activity.
“Incidentally, my mother and I have a snack business, with the “Mamah Intan” brand which has been running for a year. The food includes kicimpring, ginger candy, chips, and others,” said Ayu.
“With this brand training, the product and its packaging must be made as attractive as possible. So that consumers are more interested in buying my products. So far, they have been deposited in Borma and in stalls in the Ciwaruga area. However, during the pandemic, the sales (turnover) decreased somewhat. That’s why this activity has many benefits,” he added.
Meanwhile, Iwan Mustawan, Head of Parongpong Sub-district, hopes that the implementation of the cooperation program with UTama can continue to be carried out in a sustainable manner.
“It is hoped that MSME participants will receive serious attention for the advancement of their entrepreneurship. Especially from various applied disciplines for a more advanced community’s economic growth,” said Iwan.
It is known that at the opening and the activity was witnessed by Iwan, including the UTama Deans from five faculties.
The Rectorate also strongly supports the DKV PKM activities as a form of community service. Moreover, the support from Prof. Dr. H. Obsatar Sinaga. M.Sc., UTama Rector, Prof. Dr. H. Dadang Suganda M. Hum., Vice Rector for Academic and Student Affairs, and Dr. H. Deden Sutisna, Vice Rector for Finance and Human Resources.
The organizers said the activity was carried out in collaboration with the Deputy for Coordination of Mental Revolution, Cultural Advancement, and Sports Achievement at the Coordinating Ministry for Human Development and Culture (Kemenko PMK).
By delivering a mission on how to build attitudes and mentality, including the mission of integrity, work ethic and mutual cooperation.